For any business working with technology, creating something truly valuable often means cutting through complexity and finding the simplest path that delivers.
That’s where we come in.
We work with CEOs and technology leaders to apply AI and software in ways that create value, reduce friction, and build long-term capability. Whether it’s integrating AI into existing systems, accelerating delivery, or building high-performing teams, we bring clarity and execution where it’s most needed.
Our approach is embedded, practical, and built around real delivery. From early-stage ventures to large teams facing tough technical constraints, we help shape the technology and the team to make meaningful progress—without unnecessary noise.
Based in Sydney, we work with companies across Australia and beyond.
FOUNDER
Mark has spent more than 30 years in software and engineering, helping organisations solve complex technical challenges and deliver software that matters.
From global banks to high-growth startups, he has led technology teams, modernised platforms, and helped businesses get more from their systems and people. His background includes CTO roles and large-scale enterprise delivery, with a focus on building strong engineering capability under pressure.
Today, Mark leads SimpleBits with a focus on how businesses can apply AI and software to create value—practically, efficiently, and with confidence. He works directly with senior leaders and delivery teams to guide strategy, shape execution, and build lasting capability.
PAST EXPERIENCE
- Macquarie Bank
- UBS Investment Bank
- Westpac
- Dresdner Kleinwort Benson
- Synon Research
- Boozebud
- Unseen