ABOUT US

For anyone who understands technology, making anything complex truly simple is really (really) hard.

That’s where we come in.

We specialise in helping CEOs and technology leaders — from early stage to enterprise — find the least complex way to build custom software, and foster the systems, talent and culture so you can go further, faster.

Our approach is hands-on and high-touch, working inside and alongside teams to deliver more than just opinions. We help navigate engineering obstacles, remove technical burden, and build and run purpose-built teams where needed.

From startups needing to turn a validated POC into a viable product, to CTO’s with skeleton teams and lofty needs; from CEO’s needing to overcome a technical impasse, to enterprise teams needing a simpler, more efficient way to deliver in the face of internal constraints.

Based out of Sydney, Australia, we collaborate with companies all over the world.

Mark SETCHELL

FOUNDER

Over the past three decades, Mark has helped leaders solve complex software challenges, overcome technology barriers, and lead high-performance engineering teams across Europe and Australia.

Working inside both large-scale enterprise and scaleups, Mark’s helped all parts of an organisation understand the transformative potential of technology — not independent of other business functions, but alongside and part of them.

Mark now works directly with business and technology leaders to help them circumnavigate engineering obstacles, add capacity where needed, ship faster, design and build internal capabilities, and help teams use technology to realise their full potential.

PAST COMPANIES

  • Macquarie Bank
  • UBS Investment Bank
  • Westpac
  • Dresdner Kleinwort Benson
  • Synon Research
  • Boozebud
  • Unseen
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